Vithushika Kumar Blog

Branding is an item made by a specific company under their name. Branding can be services, religion, people.  This relates to films as when it is advertised, it usually has a name which is used to increase the audience's trust into believing that it's a good film. It pushes people to watch something. Also, branding is used to show the expectations and their ideas of the film. For example, when we see a movie with the company logo of Disney, the audience immediately knows that it's targeted towards children. Branding was originally used by farmers where they use a hot cast iron to burn their cattle with a specific logo. However now it is developed into a different use. Films are also advertised through the internet (web 2.0). The audience is usually persuaded to watch a certain movie through information from the web. It can be reviews, trailers or any other platforms to boost the films expectation. Through web 2.0, more people can consume which means watch the film but also ...

Compared to my flatplan, I've kept it the same however there has been few developments, I've rotated the masthead "OLD" as the convention for this is to read it from top to bottom not bottom to top. I didn't use a graphic or border for my masthead however I did experiment but it was less suitable compared to my final. I've added a shadow for the name of the anchor which I didn't intend to do. According to my flatplan, I was supposed to keep the cover line font size the same and I initially wanted to add more colour than my final. However I am happy with my final cover.

This is my final masthead for my preliminary task. I used the fonts from Photoshop. I used a black font for melody because it's a common colour in a magazine and the font is serif because it's more professional. I chose a dirty green colour for old because it's the colour of my anchor's eyes so it relates to the image and also this is the extra colour I used and this colour is not very common in magazines. I did two layers for each word to give it a shadow effect and I also added effects for the coloured layers to stand out more.

For my shot list, I've used various different shots.  1) For my first shot, I've used a mid close up to show the face and neck. The purpose of this shot is to show more detail on the face and less on the body language. 2) For my second shot, I've used a medium long shot to show the body language of the character. 3) For my third shot, I've created a close up to show the expressions of the character. 4) For my fourth shot, I've created a medium shot to show more body language and face expression. 5) For my fifth shot, I've created over the shoulder shot to show more character's expression. 6) For my last shot, I've created a long shot to show the scenery and the character's body language.

These are the models I chose. I chose two because I feel like I would want to blend both of their characteristics.

As I'm creating the front cover for a classical music magazine, I've tried to keep the design as more modern but less hip hop looking. The title is going to be a san serif font as san serif is more formal. Also the title of the magazine is going to have a border around. The 2017 edition is there for it to look more professional as possible and make it look like a real magazine. The side and cover lines are to be aligned together with either black or white font. The anchor is going to be in the middle, the background is going to be changed to the image background or a light grey background. I'm not going to use any feature colours because it's going to be more black and white magazine. The title of the magazine is going to massive like the Elle magazine font. The teaser is going to be "Classical Music is real music" by the anchor. For my cover lines, I'm going to use graphics and use symbols such as + to boost the magazine. The teaser and the name of the an...

This is my magazine deconstruction. I've chosen a classical music magazine as I am doing the same genre so I'm going to deconstruct the magazine and look at common conventions to all magazines.

This is me, explaining my initial ideas towards my preliminary task which is to create a front cover of a music magazine. I have decided to make a classical music magazine because it's more formal, professional and less mainstream. Typically most people would do hip hop or more urban so I wanted to do something different.

Media Theoretical Framework     Media Language: How the director communicates with the audiences in certain ways such as the      characters body language. In this image, it shows different examples of how body language can tell the audience about their character. Media Representation: How the media uses stereotypes, class groups of people In this image, it shows how Disney uses stereotypes to portray villains. Example: The villains in Disney always appear in red clothing, which means danger. Media Audiences: How media attains targets and address how audiences uses their product and respond to them. This image is about how singer Taylor Swift's song was interpretted by audiences and their response was the goat video. Media Industries: How the media industries process of production, distribution, and circulation affect media forms and platforms. Media Context: How the background story affects the products.