As I'm creating the front cover for a classical music magazine, I've tried to keep the design as more modern but less hip hop looking. The title is going to be a san serif font as san serif is more formal. Also the title of the magazine is going to have a border around. The 2017 edition is there for it to look more professional as possible and make it look like a real magazine. The side and cover lines are to be aligned together with either black or white font. The anchor is going to be in the middle, the background is going to be changed to the image background or a light grey background. I'm not going to use any feature colours because it's going to be more black and white magazine. The title of the magazine is going to massive like the Elle magazine font. The teaser is going to be "Classical Music is real music" by the anchor. For my cover lines, I'm going to use graphics and use symbols such as + to boost the magazine. The teaser and the name of the an...
Branding is an item made by a specific company under their name. Branding can be services, religion, people. This relates to films as when it is advertised, it usually has a name which is used to increase the audience's trust into believing that it's a good film. It pushes people to watch something. Also, branding is used to show the expectations and their ideas of the film. For example, when we see a movie with the company logo of Disney, the audience immediately knows that it's targeted towards children. Branding was originally used by farmers where they use a hot cast iron to burn their cattle with a specific logo. However now it is developed into a different use. Films are also advertised through the internet (web 2.0). The audience is usually persuaded to watch a certain movie through information from the web. It can be reviews, trailers or any other platforms to boost the films expectation. Through web 2.0, more people can consume which means watch the film but also share their ideas about the films through reviews and videos or post it on social media which is prosume. Whereas before with the previous web, people could only consume as it was not fully developed. As technologies are all emerging together (technological convergence), more people have access to see their product, which means more profits. Using Jenkin's Convergence Theory, the technological convergence has become more of a cultural process and the film industry relies making new products on the response of the consumers. But as web 2.0 can cause piracy websites which is stealing films and making it available to more people, this causes a loss for the film industry so they created the idea of streaming their films such as Netflix and Amazon Prime. This helps both film industry and the audience as they can see the film immediately and the film industry gets the money from the monthly subscriptions from streaming.
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